SEO Guide: What You Need To Know In Order To Be Successful

SEO Guide: What You Need To Know In Order To Be Successful SEO (search engine optimization) is an easy acronym for search engine optimization, that is the process of optimising your site to receive natural, or unpaid, traffic from the search engines. SEO is used to increase traffic to your site as well as increase your ranking on the Google, Yahoo or Bing search results pages. Following good SEO practices also is a good way to

Corporate Search Engine Optimization Strategies

Corporate SEO can be described as the process of optimizing your corporate website in order to reach top rankings in search engine results. Search Engine Optimization has been around for years but it’s only in the last few years that companies have started to pay for specific services in order to improve ranking results. In the past, SEO was generally a case of: “Do this, and you will get that.” Search Engine Optimization is now an

How To Increase Online Sales Using Social Bookmarking

How To Increase Online Sales Using Social Bookmarking One of the newest ways to increase online sales is to make use of reviews to increase online sales. Reviews are actually one of the most effective ways to attract people to go to your site. If you already have a site that provides great product or service reviews, then you are going to increase online sales dramatically without spending a lot of money. Reviews that are in

How to Optimize SEO Efforts for Your Local Business Online

How to Optimize SEO Efforts for Your Local Business Online What exactly is an SEO Audit? An SEO audit is basically a process which evaluates your site’s performance when it comes to the most recent SEO best practices and current SEO best practices. The purpose of this is to determine any SEO problem areas and suggest measures for improvement. Audit is usually carried out on your entire site during an SEO audit in order to get

Why a Comprehensive Local SEO Analysis is Key to Happy Customers

Local SEO can be defined as the optimization of a business’s web presence based on local search criteria. Local Search Optimization is important because a person who enters a search in the Google or Yahoo search engine results may not find your business unless you optimize your site for that specific region. It’s important for small business owners to realize that without a local SEO plan they will quickly be buried in search results with larger

How to Increase Online Sales Using Quick Wins

How to Increase Online Sales Using Quick Wins Here are 25 effective ways to increase online sales: Focus your brand messaging. Advertise your brand through your website, social media channels and offline advertising. Create a consistent call to action. Send email marketing follow up to provide value to your online sales audience. Provide great value. Offer a free gift or discount to your customers. Another way to increase sales online is to add product images to

SEO Algorithm Updates – How Will They Affect Your SEO Rankings?

SEO is still a hot topic among those who practice SEO professionally. SEO stands for search engine optimization. SEO professionals strive to increase the website’s rankings in the Google, Yahoo, MSN, and other search engines results pages (SERPs). SEO professionals also strive to increase website traffic by increasing visibility of the website in Search Engine Optimization (SEO) forums and communities. It seems that SEO professionals have been consumed with learning new techniques, reading books, watching videos,

What is an SEO Audit?

What is an SEO Audit? SEO audits are important for any business that wants to stay ahead in their chosen industry. Search engine optimization, or SEO as it is also known, is the process of enhancing the quantity and quality of site visitors to a web site or an individual web page in search engines like Google, Yahoo!, Bing, and so on. SEO targets free traffic rather than paid or direct traffic. For example, if a

What are Page Authority and How it Can Affect Your SEO Efforts?

What are Page Authority and How it Can Affect Your SEO Efforts? According to Moz, Page Authority is an indicator that predicts how popular a particular page will rank within search engine results pages (SERPs). Page Authority was created by Google to measure the relevance of a page in Google’s search results. For each search query entered, Google will calculate the natural number of links coming from that page. The higher the Page Rank of a

SEO Specialist Discusses Long-Term Strategies With HootSuite

SEO is an essential component of online marketing, which focuses on making your site search-friendly so as to boost its rankings in organic results. While some aspects are timeless and well-known best practice, such as ensuring meta tags are correctly attributed, other SEO trends seem to come and go on a daily basis. The good news is that with the correct analysis and some forward thinking, SEO can be a powerful asset for any business, whether
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