Conducting SEO audits
Basically, SEO audit refers to the procedure of improving and refining a web site s online relevance. It usually covers various components of a site such as website architecture, content, indexing, keyword research and backlink analysis. SEO audit helps in understanding these various components and how they interact with each other. Ultimately, it improves the quality of your web site.
Web site audit reports act as a tool for internet search engines to rate the overall value of a web site. In order to achieve high search engine optimization (SEO) results, it is essential that you submit SEO reports to the search engines on a regular basis. Amongst the many benefits that a well-made SEO report can offer, here are a few that are worth mentioning:
Competition Analysis reveals vital information about search engine algorithms and competitor activity. Usually, competition analysis reports include data about search engine ranking for the top 10 keywords or for specific niche keywords. The analysis report also includes data on competitors’ websites. This enables you to improve on-page SEO strategies to gain higher ranking. Analysis reports also reveal important information such as current and historical keyword trends, competitive changes and other important data concerning keywords.
On-page SEO Analysis and competitor analysis tools can be integrated into your SEO project. For example, SEOmozeed’s competition and keyword analysis tools allows you to gather important data from your web pages and analyze them with the competition and keyword analysis tools. You can also incorporate rich internet tool sets such as the Google External Keyword Tool, Open Directory Project (EDP) and others. These tools enable you to conduct an analysis from your website pages against the target keywords and search volume.
Meta Analysing reports provide comprehensive information about the on-page characteristics of your web pages. This includes meta tags, meta descriptions, meta key phrases, meta descriptions for headers and footers, and alternate tags and keywords. It gives comprehensive data about competitor websites. This information enables you to conduct competitive analysis and determine the keywords that convert best.
On-page SEO audit can also include the submission of articles to directory directories. A thorough audit report will identify how many articles were submitted to each directory, the number of directories selected, and the amount of submissions. In addition, the audit will also identify the types of articles submitted. The types include informational article, directory submission, press release, product reviews and more. The number of directories that received articles also indicates the competitiveness of the directory and the amount of articles that directory accepted. The on-page audit data can help you understand site architecture and the SEO effort required for the site.
SEO audits are conducted by a team of professional investigators that are familiar with search engines like Google and Yahoo. As a result, the completed audit provides you with a detailed report including data and metrics about competitor websites. With this information, you can understand how to improve your website and create a better ranking position. With the proper data and information, you can easily conduct another SEO audit at a later date.