How to Improve Local SEO With Proper Local SEO Strategies
Local SEO refers to the act of having a local company one which serves a certain geographical area to rank higher in organic search rankings and get more noticeable in organic results. Unlike an internet company such as Google, which may serve everyone around the world, local companies usually serve only people within a particular locality (e.g., restaurants), state (e.g., plumbers), or city (which includes lawyers). This is due to the fact that people living in different places utilize different technologies. For instance, a lawyer may use a laptop while a restaurant owner may access a mobile device. Given the fact that people use different devices and accessing the internet via different technologies, it becomes important to have a Local SEO strategy. A Local SEO company can help you achieve this.
The first step to take on your journey towards ranking higher in the organic search ranking ladder is to optimize your website. An expert Local SEO company can provide you with a customized optimization plan, which will optimize your content and website according to local business needs and requirements. They have the expertise to analyze your keywords, links, web design, and content in order to come up with the best strategy for optimizing your site. The first step to optimize your site is to understand your customers. You have to know who are your target customers and what are their typical search queries so that you can optimize your website to match their needs.
Local SEO is a great way to rank higher in the search results because it targets the right audience. Most people use Google when looking for local businesses and if you rank higher in Google, chances are that more people will find you and your services. Another great way to rank higher in the search results is to submit your site to local directories. There are thousands of free local directory listings available and most of them have good connection with Google, which increases your chances of being listed in Google.
It is not enough that your site is optimized; you also have to submit your site to local rankings. Local rankings give you more credibility because Google recognizes that local listings are more relevant than global rankings. With more credibility, you have a greater chance of being listed in Google’s supplemental index, which is a prerequisite for getting higher local rankings.
When you submit your site to Google’s supplemental index, you have to include the appropriate keywords and key phrases in your URL. These are called local citations and they are a great way to get better local search rankings. The number of citations you need depends on the type of business you have: e-commerce enterprises need to submit citations on their official sites whereas service-oriented businesses may only need to submit one or two citations.
Your Google Places account will not appear in Google when you submit to the supplemental index so make sure to submit your business name in your Google+ account. This is an easy way to improve your Google Places ranking. You can increase your Google Places rankings by making sure that all of your posts are appropriately titled, contain key words relevant to your industry and include a description with relevant keywords.
Google has introduced an initiative called Grouper. Google has realized that many local businesses unintentionally misspelled names. Google has taken this as an opportunity to highlight proper spellings in its results. This will help Google realize that your site is legitimate, which is one of the factors that encourage customers to transact with you on a more personal basis. Google also provides additional benefits for top ranked local businesses: these businesses appear in organic search results, have the highest share of clicks compared to other sites, and receive more referrals.
To improve rankings, it is best to submit articles to article directories, but some directories do charge. If you’re going to submit your content to free directories, make sure that your keywords appear only once, in the author’s resource box at the end of the article. Make sure that your keywords appear several times in the body of the article. Google provides further guidelines for submitting articles to its directory listings.