How to Optimize Local SEO Campaigns
How to Optimize Local SEO Campaigns
The idea behind Search Engine Optimization (SEO) is to get your website as high up in the rankings of various search engines as possible. Local SEO, on the other hand, is a more specific field than just local search, and has a number of additional variables. For instance, consumers may be searching for an individual dentist in their own area, but might also be searching for an interior designer, a locksmith or a hairstylist.
As such, the SEO process becomes even more critical. With the right local SEO, you can improve the rankings of your website in search engines like Google and Yahoo, as well as increase your business name visibility by increasing your links to relevant websites. Local SEO is therefore more focused on search engine optimization and on getting higher rankings. Some of the most common local SEO strategies include:
Keyword Research – One of the first steps in any campaign, regardless of whether it is organic or paid, is doing keyword research. Doing keyword research determines what your target audience is looking for, which allows you to create content that will meet their needs. This will not only increase the rankings of your site, but will also give you an opportunity to gain more brand recognition by ensuring that your site’s content is considered by others.
Directory Submission – Many small businesses and individuals fail to realize the benefits of directory submission. In order to optimize citations, SEOs should submit to both major and local directories. This will ensure that you receive proper indexing from the major search engines, as well as giving you a chance to build link popularity back to your site. A small amount of work can go a long way towards ensuring higher rankings and increased site traffic.
On-page Optimization – In order to optimize local seo rankings, the best strategies are centered around on-page optimization. This includes meta tags, titles and descriptions, keyword density and image tags. The first step is to determine which keywords your business is offering. Next, optimize your site’s content by placing it near the top and making sure that it properly punctuates sentences with keywords. For images, make sure they are appropriately sized and placed near the top of a page, and be sure to use alt images whenever possible. Also, pay close attention to the size of your fonts, as well as the color of your text.
Image Source Options – Many small businesses mistakenly believe that having a great image source is all that is needed to boost rankings. This is not true. An image must have relevant content, as well as be placed high enough within a page to make a difference. For example, if a local business is selling a camera online, placing the photo on the homepage of the site would be useless unless users were to click on the picture to see more information. Similarly, if an image is placed so high up that users are forced to scroll down to read the rest of the text, the conversion rate will suffer.
Keyword Positioning – Finally, local businesses must be sure that their SEO campaign is complete and running smoothly. One way to accomplish this is by testing various keyword placements throughout a webpage. A high ranking factor can be achieved if two versions of a page are tested; one with the keyword location inserted randomly and another with it completely removed. Another way to achieve good positioning is to use long tail keywords in titles and subtitles. These keywords, which do not typically comprise of words or letters, are most often seen as the best keywords to optimize.
Higher Local Search Results – A final way to achieve higher SERP rankings is to increase the number of quality backlinks that point to a website. Backlinks are basically like votes for your page. The more of these that exist, the higher your site will rank. However, to increase the importance of backlinks, it’s important that you don’t overdo it. In the end, too many backlinks can lower your site’s rankings.