How to Use Yelp and Other Review Sites to Increase Online Sales
Top 12 ways to increase online sales through experiences include geo-targeted ads, geo-targeted emails, consumer loyalty programs; and paid surveys. Combine all of these strategies with geo-targeted ads, and sure enough, you will drive in more visitors to your website and hence increase your online profits much faster than you thought possible! How, though, do you get started? Let’s take a look at the top twelve ways to increase online sales through experiences:
Consumer Reviews are a great way to market your product or service. In fact, it’s an even better way if you have an excellent customer review website. Consumer reviews are more than a mere online shopping guide–they’re also a guide to help consumers make educated buying decisions. For instance, if you don’t like the customer reviews on a particular product, simply take some time to go to the website where they’re posted and read them out loud and voice your opinion. Your customer is relying on you to tell them that they’re not getting a good deal–if you don’t have anything good to say about them, chances are they won’t visit your site again.
Geo-Targeting is a simple, but effective, way of making sure that your ad or link will reach its target audience. Say you’ve decided to promote your new product for sale using Google AdWords. What’s the first thing that pops up in your search results when you do a search for “Google AdWords”? It’s the option to” Geo-Target” your ad.
Geo-Targeting campaigns allow you to specify the countries, states, or cities where your ads will be shown. The idea behind this tactic is two-fold. First of all, it allows you to target ads based on where people are located rather than their overall interests. With so much competition on the web–especially from websites that cater to just geographic interests–it makes sense for someone selling something on the internet to use geo-targeting ads to appeal to a specific demographic. That way, when people search for a product similar to yours using Google, they will see your ads.
The second reason that you should implement this type of campaign is that it creates customer loyalty. When someone searches for a product similar to one you sell via Google–even if they do not purchase through your online store–the resulting ads will drive them to your website instead of the competitor’s. Geo-Targeting campaigns have been proven to increase online sales by leaps and bounds. The ability to drive customers to specific sites has made this form of marketing far more effective than the methods being used today.
Review sites such as Yelp can be used in many ways. Many business owners don’t even bother with these review sites because they feel that there is no way that customer loyalty would increase due to the mere presence of these websites. However, if you use reviews sites as a way to attract more customers with your own brand awareness, then you can benefit from both Yelp and other review sites. By driving traffic to your website and increasing consumer loyalty by providing a legitimate venue for positive reviews, you can build an Internet presence that will generate sales for years to come.