New Marketing Truths About Generating Leads
Marketing is a broad term encompassing a variety of practices designed to create awareness, increase brand loyalty, and maximize revenue. Marketing Strategy is essential for businesses to compete and succeed. And as brands develop through time, what can marketing be doing to assist businesses to grow faster? And as marketers consider building digital brands throughout the year, what can the latest statistics be telling us about our strategies for success? Here is a look at some of the latest trends in marketing that can help your business.
The truth about most marketing strategies is that they are not much more than old-fashioned approaches that have been heavily watered down through the years. Old school marketing relies heavily on creating a buzz, one that can be fueled by creative copy and buzzworthy events. Newer strategies are based on measurement like consumer satisfaction, market performance, and quantitative data like product life cycles.
With the old truth, there is a big problem with tracking results. No matter how hard you may try, it is difficult to measure things like brand or digital content growth. Tracking requires sophisticated software and it is expensive to buy large amounts of customer or visitor data. Many of the best digital marketing tools simply aren’t designed to handle large volumes of personal data, and the reporting software often restricts what you can track. However, even if you have the right tools, a complex system for tracking your results is still needed.
What many people don’t understand about the old truth about marketing is that it can lead to failure. In an increasingly competitive marketplace, a brand built on a solid reputation, established credibility, and strong distribution channels is almost certain to face fierce competition from other brands with less personal data backing their claims. It may seem counterintuitive that a brand would build their reputation and then rely on the ability to maintain the same reputation in order to gain new customers. However, the old truth about marketing suggests that if you cannot beat them, join them.
The new truth about marketing strategy is quite different. If you want to be in business for yourself, you need to learn to focus on customer journey metrics. Metrics allow you to focus on what customers experience as they move through your sales process. They tell you what they look for, where they look for it, how long they spend on a page and so forth. By understanding what a customer is looking for, you can focus your marketing strategy on providing a solution to their needs. This will create the kind of personalized retail experience that builds loyalty and increases customer retention.
The old truth about marketing success is all about quantity. You need to create massive amounts of content to generate substantial sales. However, there is a problem with this strategy. If you create too much content, you will run the risk of being penalized by search engines for using “stuffy” words or content. What I refer to as “stuffy” content is essentially content that is dense and wordy. When it starts to load on search engine pages, it could cause your rankings to drop.
The new truth about marketing success is all about quality. In order to generate leads in any industry, whether it is retail, finance, or marketing, you need to provide excellent service. Customers want to know that you value their time, and providing them with the experience of an exceptional service reflects well on your company. In addition, customer service results in customer loyalty. By providing exceptional services, you will increase the likelihood that customers will pass on your products or information to others, thus increasing your company’s overall profitability.
It is important that you work with all marketing voices to optimize your promotional strategies. Some voices are more effective than others. For example, a finance manager might be best suited to communicate directly with corporate customers to drum up support for new credit card initiatives. On the other hand, a marketing guru may be able to use a combination of personal contacts, Webinars, email campaigns, social media promotions, and traditional advertising to target audience for a variety of products or services. With a combination of different promotion strategies, your company can gain a wider target audience and achieve greater overall visibility.