SEO Ranking Optimization Update
SEO Ranking Optimization Update
In June of 2021 Google introduced two major changes to how they rank websites. One of those changes is the long overdue Google+ integration. The other major change was the implementation of two new functions into Google Search: one is the latest search news and the other is Google’s second social bookmarking update.
Google made several changes to how they display page names in the natural search results and now the SEO community is all in frenzy over these updates. But that’s not all that took place this month. There was also plenty of SEO news from July 2021. The first major update to Google Search was the addition of Zagat scoring. This means that your web pages will also be scored based on a six point scale called a “Zagat Score.”
This makes perfect sense because no matter how good your website design is no one is going to read your article if nobody can find it. Google released a few other SEO news that you might find interesting. Google also announced a new feature that shows the users the number of “dofollow” backlinks on any given page. If you have many links coming from other sites Google shows a more detailed view of that site and will label it with “Dofollow.”
Joost van Essenweiter and Mathieu Dupree have released another of their SEO articles about the possum update. They cover some topics that aren’t related to SEO at all but make for good reading material nonetheless. The first thing that caught my attention about the possum update was the use of the + sign instead of the – sign. It looks like Google is trying to make everything a little more user friendly and this could only be a good thing in my opinion. There are still a few things that aren’t Google compatible however, like the + sign but that’s not what I’m worried about.
What I want to focus on right now is how the Google mobile-friendly algorithm updates are going to affect SEO rankings. The new algorithm updates from Google are meant to make searching easier for people on their mobile devices. They will also provide a better experience for desktop device users. It is unknown how big of an impact this will have on SEO rankings, but you can start speculating.
A few people in the SEO community were able to get on the new bandwagon before it was implemented. They theorized that the possum update was going to drop Google’s rankings in Google Places, Google Webmaster Tools, Google Maps, and Google Current Search Results for certain keywords. These experts also theorized that the new algorithm updates would drop Google AMP ranking in all areas of Google Places, which is the business oriented version of Google Places. This rumor wasn’t right, however the algorithm doesn’t affect AMP at all. If you want to know how this affects your SEO rankings you need to do your own in depth research.
Now that we know how Google’s new mobile-friendly algorithm updates are going to affect SEO rankings you might be wondering what impact these updates might have on you. To be honest there really isn’t any impact as of yet. You should continue to focus on your other SEO strategies such as content writing and backlinking. Google hasn’t said goodbye to SEO optimization and if anything they are just moving it to another part of their site. If you want to get ahead of the pack and start seeing an improvement in your ranking than it’s time to start working on some additional SEO tactics. There are many free and paid SEO software and tools out there that can help you with your SEO marketing campaign.
The core of your SEO strategy will remain intact, which means that you should continue to work on improving your website and getting it in front of your target audience. In a few years from now when you are planning for your SEO rankings it would be wise to begin thinking about hiring an SEO consultant who can help you stay on top of all the changes with Google. Even though the algorithm updates are going to have a big impact on your Google ranking it is only one part of the larger picture. To keep your business on top of the game you’ll need to stay on top of everything else.