Browse posts tag by Search Engine Marketing

SEO 101 – The Complete Guide To Search Engine Optimization (SEO)

SEO 101 – The Complete Guide To Search Engine Optimization (SEO) SEO 101 is without a doubt the first ever comprehensive tutorial in SEO, which focuses on the fine art of creating effective Meta keywords and domain names for each web page on your website. These are definitely essential SEO tools for boosting your search engine rankings online through effective search engine optimization. If not for these, you can never hope to make it big in

Trends in Marketing For the Next Decade

Trends in Marketing For the Next Decade What are the defining marketing attitudes of 2100? What type of online marketing will be most popular, and which of the many digital marketing strategies will be most influential in the next year? Which businesses and products will enjoy the highest levels of Internet traffic and attention in the new digital age? These are questions that only a few people are able to answer, but by closely examining the

What to Expect From an SEO Audit

What to Expect From an SEO Audit SEO Audit is an intensive review of your site’s search engine optimization in various aspects. It basically tests your site’s compatibility in different aspects; and is also used as a guideline for an effective action plan on how to keep your site up-to-date with recent advances in search engine optimization. As a prerequisite for a successful SEO Audit, you need to understand the complete picture of how your site

How to Buy-In to Corporate SEO Strategies

What is Corporate SEO? To put it very simply Corporate SEO is the process of optimizing your business website in order for search engines to recognize it as an authority source. For years companies have looked at search engine optimization as a complex process with many moving parts. In reality there are only a few basic decisions you must make when it comes to how your company’s site ranks on the internet. The truth is, making

Off-Page SEO Strategies For Improved Search Engine Results

Off-Page SEO Strategies For Improved Search Engine Results What is Off-Page SEO? Off-Page Search Engine Optimization is a new way to engage your audience. Instead of writing thousands of articles to draw in a reader’s attention, what if you had the capability to reach a thousand people with one post? Think big and brave with powerful off-page SEO strategies to enhance your on-page organic search results. Imagine a scenario where you have a thousand subscribers and

How Citations Are Important For Local SEO?

How Citations Are Important For Local SEO? Local SEO can increase a website’s rankings in Google and other search engines. There are many benefits of Local SEO, such as increased brand recognition, increased visibility and customers are more likely to remember the company name. Google recommends that businesses include Local SEO in their marketing campaigns to help them achieve the following results: Importance of Local Search Ranking. Google and other search engines understand that the most

SEO Audit – What Is It and Why Is It So Important?

SEO Audit – What Is It and Why Is It So Important? An SEO audit is a vital part of any web site lifecycle, particularly if a company wishes to improve its search visibility online. Depending on the findings, you could either eliminate the problematic SEO factors and plan further steps for the business improvement as a whole or make changes to the existing strategy. To help you get the most out of your SEO audit,

Page Rank and the Real World Correlation

Page Rank and the Real World Correlation According to Moz, Page Authority represents the quality of a website’s content and backlinks which originate from other relevant websites. A high Page Authority rating indicates good SEO practice by an organization. A high Page Authority rating shows that the website has taken pride in its backlinking profile. However, a high Page Authority doesn’t automatically guarantee good SERP for your website, as there are other important factors like inbound

Why You Should Care About Local SEO

Why You Should Care About Local SEO Many people are aware of the term “SEO”, but they don’t exactly know what it means. Perhaps they think it’s all about link building or building quality backlinks. This is definitely not the case. In fact, SEO encompasses much more than just improving your backlinks. The following article will introduce you to a few of the most important aspects of SEO, as well as provide some advice on how

How to Increase Online Sales Using Google AdWords and Custom Ads

Yes, this really is much easier said than done. Top 12 effective ways to increase online sales through reviews on your site. Use geo-targeted ads. Diversify your content in your site. Create a blog that speaks directly to potential customers. Offer tips and advice specifically tailored to your niche. Provide free useful information on your product and services. Offer free content related to your niche in your site. Create freebies such as books and videos on