SEO 101 – A Comprehensive Tutorial About Search Engine Marketing
What is SEO 101? If you are an aspiring online entrepreneur, SEO 101 is definitely the best place to start your research into making your business the most successful it can be. SEO, or search engine optimization, is a topic that every website and blog owner should understand at least some basic information about if they want their site to be found by customers, who in turn will likely make repeat visits if they like what they find.
SEO 101 provides all the fundamentals that any webmaster needs to know in order to ensure that their website is well optimized for the search engines. SEO strategies cover many different areas of importance. One area of strategy that SEO 101 will discuss is keyword selection. Keywords play a huge role in search engine optimization, and it is one of the more important aspects of this strategy. The better the keywords are selected for your website, the more likely they are to show up in organic search engine results, which will raise the site’s PageRank.
There are many different strategies for selecting keywords and using them to gain organic traffic. Keyword selection, of course, is just one aspect of SEO. Another important aspect of SEO 101 is to select the right tools for the right jobs. For example, if an SEO expert wanted to optimize his or her website for driving organic traffic to the blog, he or she would not pick a word detector but instead a program capable of finding synonyms for a particular keyword.
Organic search engine optimization involves a lot of study, planning, testing and tweaking of a website’s layout, content and so on. A good SEO tutorial should be able to provide a comprehensive overview of all the basics regarding SEO and provide individual instruction on how to apply certain strategies. SEO 101 should also be able to provide individualized instruction on how to optimize each page within a website. Proper SEO starts with planning, execution and monitoring.
An SEO tutorial should explain the difference between search engine robots and organic search results. Search engines treat individual web pages differently. Some search engines rank web pages according to their relevancy or their popularity. Others rank web pages based on their link popularity. And still others rank web pages according to the pay-per-click campaigns that they have conducted.
SEO 101 should provide complete lists of words and phrases that are considering SEO friendly and what is not. It should also provide examples of what is best SEO practice and what is not. Each of these chapters could have its own separate SEO tutorial but for those who are unsure, a good starting point is SEO Basics 101. SEO 101 is probably the best place to start learning about the SEO techniques and strategies that are needed to help a website to rank better in search engine marketing. Learning the SEO basics will help a person to master the art of SEO, making him or her an expert in the field of search engine marketing.